Sr Manager, Omnichannel Marketing Communications
Company: bioMerieux Inc.
Location: Salt Lake City
Posted on: May 2, 2024
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Job Description:
Sr Manager, Omnichannel Marketing Communications
Location: Salt Lake City, UT, United States
Position Type: Unfixed Term
Job Function: Marketing
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A family-owned company, bioMerieux has grown to become a world
leader in the field of in vitro diagnostics. For almost 60 years
and across the world, we have imagined and developed innovative
diagnostics solutions to improve public health. Today, our teams
are spread across 44 countries and serve 160 countries with the
support of a large distribution network. This includes our SLC
site, formerly known as BioFire Diagnostics.
Description Position Summary We're seeking a visionary Senior
Manager, Omnichannel Marketing Communications, to lead a dynamic
and results-driven digital team. This role offers the opportunity
to become a true leader, shaping not just communication efforts,
but the overall customer experience across our internal digital
marketing and demand generation team. This position requires
leadership, coaching, and management of a diverse team of
professionals. This position will have direct influence over the
team members who report directly to the position and also influence
the team members in the broader Marketing Communications
department. This position will require a demonstrated understanding
of fundamental concepts and execution of omni-channel strategies to
ensure all teams are in sync regarding their roles and expectations
as well as an undeniable support to all teams in creating,
developing, and delivering impactful customer experiences. The
position will be required to have or gain a comprehensive knowledge
of how the Marketing Communication team works in tandem with
internal departments and external agencies to drive digital content
and channel strategies that generate attributable demand and
support customer retention aligned to integrated marketing
strategies. It will require problem solving and relationship
building while de riving internal and external communication
projects from conception to completion while ensuring brand and
style consistency through and in compliance with legal and quality
protocols and system.Primary Duties *Crafting a Unified Omnichannel
Strategy: Develop and spearhead a comprehensive marketing
communications plan encompassing all digital and traditional
channels. Your focus is ensuring a cohesive brand narrative
resonates across every customer touchpoint.*Digital Leadership:
Take the reins on developing and executing high-impact digital
marketing campaigns. This includes strategizing and managing social
media, content marketing, website, SEO, and paid advertising
initiatives.*Customer Journey: Be an expert in customer journey
mapping. By aligning all touchpoints, you'll create seamless and
engaging experiences that foster brand loyalty.*Content & Channel
leadership: Oversee the creation and development of impactful
content and digital channel strategies that propel demand
generation and customer retention.*Data-Driven Optimization:
Analyze campaign performance data to gain valuable insights.
Leverage those insights to optimize strategies and maximize
ROI.*Martech Management: Lend your expertise to supporting the
marketing technology stack and its seamless integration with the
CRM for accurate attribution measurement.*Team Leader & Mentor:
Foster a collaborative environment by leading and mentoring a team
of digital marketing professionals.*Brand Ambassador - ensure all
content and channel strategies align to BioMerieux brand
requirements*Budget management - be aware of budget limitations and
opportunities and drive impactful strategies with greatest
ROI*Perform all work in compliance with company policy and within
the guidelines of the company's quality assurance system.*Performs
other duties as assigned.Training and EducationBachelor's degree in
marketing, communications, or related field preferred.Experience*7+
years' experience in digital/omnichannel marketing
communications*4+ years' experience of direct people leading a team
of 4 or more digital marketing professionals to achieve integrated
marketing strategies.Knowledge, Skills, and Abilities*Experience
working in a fast-paced, demanding environment with many projects,
numerous simultaneous information sources, and a multitude of
processes and protocols while instilling a calm, confident, and
consistently positive and upbeat environment.*Must have successful
experience in coaching and mentoring others to reach their full
potential.*Proven track record of leading and executing successful
digital marketing campaigns.*Deep understanding of customer journey
mapping and experience optimization.*Excellent communication,
collaboration, and project management skills.*Data-driven approach
with the ability to translate insights into actionable
strategies.*Experience in the regulated med-tech industry.*A strong
understanding of marketing automation tools and technologies.*A
strong knowledge of web design tools such as Adobe Experience
Manager.Domestic travel required 20% of time
Please be aware that recruitment related scams are on the rise.
Fraudulent job postings are being placed on other websites, and
individuals posing as bioMerieux Talent Acquisition team members
are reaching out via email or text message in an attempt to collect
your personal and confidential information. In some cases, these
scammers are also conducting bogus interviews prior to extending
fraudulent offers of employment. Beware of individuals reaching out
using general phone numbers and non-bioMerieux email domains (i.e.
Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that
an interview experience or offer of employment might be a scam,
please make sure you are searching for the posting on our careers
site or contact us at .
BioMerieux Inc. and its affiliates are Equal
Opportunity/Affirmative Action Employers. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, age, protected veteran or disabled status, or genetic
information. Please be advised that the receipt of satisfactory
responses to reference requests and the provision of satisfactory
proof of an applicant's identity and legal authorization to work in
the United States are required of all new hires. Any
misrepresentation, falsification, or material omission may result
in the failure to receive an offer, the retraction of an offer, or
if already hired, dismissal. If you are a qualified individual with
a disability, you may request a reasonable accommodation in
BioMerieux's or its affiliates' application process by contacting
us via telephone at (385) 770-1132, by email at , or by dialing 711
for access to Telecommunications Relay Services (TRS).
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Keywords: bioMerieux Inc., Murray , Sr Manager, Omnichannel Marketing Communications, Executive , Salt Lake City, Utah
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