Digital Storyteller

Company: Utah Transit Authority
Location: Salt Lake City
Posted on: April 20, 2024

Job Description:

Utah Transit AuthorityHop on board at the Utah Transit Authority (UTA) a major transit agency in one of the fastest-growing regions in the United States! As the Utah Transit Authority (UTA) expands and develops, we need you as our Digital Storyteller. This position combines creativity with strategy in crafting compelling narratives that highlight the importance of public transit. It offers the opportunity to stay at the forefront of digital storytelling trends and engage with a diverse audience through various online platforms. Additionally, the role allows for innovation in developing strategies that effectively communicate the organization's goals and values.As a Digital Storyteller, you will:

• Tasked with conceptualizing, creating, writing, filming, and distributing compelling narratives that communicate Utah Transit Authoritys (UTA) value and resonate with the target audience across various digital channels.
• Develops innovative digital storytelling and story mining strategies that align with the organization's goals and target audience.
• Researches industry trends and audience preferences to inform content development and distribution strategies.
• Manages the distribution of stories across UTAs online internal and public social media platforms and newsletters.This job is not eligible for telework. Requires regular and predictable attendance during set daytime hours Monday through Friday in the Salt Lake City UTA FrontLines Headquarters or field assignments. May require infrequent holiday, weekend, or tasks and event support, with advance notice.Minimum QualificationsEXPERIENCE/EDUCATION:
  • Two years of proven professional experience in digital storytelling, online journalism, content creation, or digital marketing for an organization.
  • Preferred experience in:
    • Experience with storytelling for specific digital platforms, such as Facebook, X, Instagram, YouTube, and LinkedIn.
    • Knowledge of data visualization techniques and tools for creating interactive storytelling experiences.
    • Previous use of Workvivo and Constant Contact tools.
    • Familiarity with user experience (UX) design principles and best practices.
    • Prior use of camera, audio, and computer equipment to produce written, visual, and audio products.
    • Associate degree in journalism, communications, marketing, English, creative writing, or a related field.KNOWLEDGE/SKILLS/ABILITIES
      • Strong understanding of social media platforms, algorithms, SEO principles, and digital marketing strategies.
      • Exceptional writing and editing skills.
      • Proficient in multimedia content creation tools, such as Adobe Creative Suite, video editing software, and content management systems.
      • Creative thinking and problem-solving skills, with a keen eye for visual storytelling.
      • Passion for storytelling and a genuine interest in exploring new ways to engage audiences in the digital landscape.
      • Craft compelling narratives for digital platforms.
      • Excellent project management and organizational abilities, with the capacity to manage multiple priorities in a fast-paced environment.
      • Collaborative mindset and ability to work effectively within cross-functional teams.- OR -An equivalent combination of relevant education and experience.[UTA reserves the right to determine the equivalencies of education and experience.]UTAs benefits package for full-time administrative employees includes:
        • Health, dental, vision, life/AD&D, short-term and long-term disability insurance (eligible after 30 days of employment), with Flexible Spending and Dependent Care accounts. Choice between Traditional Co-Pay or High Deductible Health Plans for medical coverage. HSA with company match available to employees enrolled in the HDHP. Benefit plans include coverage for domestic partners (eligibility affidavit required for coverage).
        • Onsite Health and Wellness Clinics for medical care at no cost to employees, spouses, domestic partners, and dependent children.
        • 22 days of accrued paid time off (13 vacation days and 9 sick days), which increases with tenure at UTA.
        • 10 paid holidays and two paid (2) floating holidays per year.
        • Retirement options - Pension Plan with 5-year vesting schedule and 457 Contribution Plan, available for immediate contributions and company matching.
        • Generous tuition reimbursement for higher education, available for any higher education degree (bachelor, master, or PHD). Course of study must be approved prior to enrollment.
        • Training, development, and career advancement opportunities.
        • Paid parental leave for birth, adoption, and child placement (after 12 months of employment).
        • Free transit passes for employees, their spouses, and their dependent children.
        • Employee assistance program includes counseling, legal services, financial planning, etc.
        • UTA Well a comprehensive wellness program designed to support employees and dependents in their health and wellness goals.
        • Free on-site fitness facilities and discounted membership to VASA Fitness.For more information on UTAs Total Rewards benefits package, please visit:Pay Range: $26.923 per hour or more, depending on experience.If interested, apply before: Thursday, April 29th, 2024 @ 5:59 PM MST* Utah Transit Authority is an Equal Opportunity Employer of all persons regardless of race, color, religion, sex, national origin, age, disability, covered veterans, sexual orientation, and gender identity. Women, minorities, and people with disabilities are encouraged to apply. Applicants needing an accommodation under the Americans with Disabilities Act for any part of the application process should contact UTA Human Resources at 801-287-2324. A minimum of two workdays notice prior to the need for the accommodation is required.*Utah Transit Authority is a drug-free workplace, subject to federal drug and alcohol testing regulations under 49 CFR Part,, and. All offers for employment are contingent upon a successful pre-employment drug test. If a pre-employment test returns a non-negative result, an application for employment may be rejected. All employees are subject to reasonable suspicion and post-accident testing for drug and alcohol use. All safety sensitive employees are subject to random testing for drug and alcohol use.PM21PI33155f817aa5-31181-34286868

Keywords: Utah Transit Authority, Murray , Digital Storyteller, Other , Salt Lake City, Utah